![]() No one wanted to be there either, but you made the best of it.Īnd of course the ‘Friends’ shop – which would have been great - shut at 5.00pm and won’t be open again until 9.00am tomorrow. I imagine it must have been like this in the London Underground stations during the war, when people were sheltering during the Blitz. Once you’ve given up hope, stories can be heard, comedy can flourish. And you see it here in the peeling paint, in a system over-stretched in a main hospital entrance door that won’t close.īut we make the best of it because we’re British. ![]() In a recent survey, in which people were asked for a word to describe Britain at present, by far the most common word was ‘Broken’. It’s cold because the main entrance door is broken and cannot be closed, so the chill wind blows in. It’s surprisingly cold tonight and people ask for blankets, but supply is limited. The waiter arrives at his table and says ‘Your food is not ready - nor will it ever be.’ It reminds me of the cartoon, in which a customer waits for service in Café Disappointment. However cheerily they arrive, all abandon hope straight away, which is the best way to handle the A&E experience, where hope can kill, waiting fr your name to be called. And not much ‘hotel’ either, which particularly irritates her husband.īut the ‘five hour’ warning works its magic. Only she tripped over leaving the hotel for the first event and there’ll be no dancing for a while. ‘I was really looking forward to it,’ she says. ![]() Next to us are a couple who’ve come from Surrey to Eastbourne for a dance weekend. Who does? We are a gathering of ruined evenings of people for whom things have not worked out tonight some, shockingly so. Or, as the A&E sign put it on Saturday night, ‘Expect to wait for five hours from your arrival time’. Wassef’s appointment at Clemenger BBDO follows the recent appointments of Anita Zanesco to the newly created role of chief growth officer and two managing partners – Georgie Winton and Anita Deutsch.Posted by Simon Parke, 07 August 2023, 10.51am Of his new appointment, Wassef said: “When Clemenger calls, you have to answer. He serves on the AdCouncil DE&I Committee judges Creative Strategy for AWARD and teaches Advanced Strategy for AdSchool. The multi-awarded Wassef has won the Grand EFFIE, APG UK Gold, Jay Chiat Gold and David Ogilvy Gold. Wassef has worked across leading international and Australian brands, including IKEA, Qantas, adidas, Absolut, Samsung, HSBC, Red Bull, Electronic Arts, Guinness, Google, Johnnie Walker, Volvo, Panadol, Westfield, Nike and Beats By Dre. She is currently contracting at Publicis-owned creative shop Leo Burnett. Wassef’s predecessor, Jacqueline Witts left Clems after more than three years in the business as head of planning and then chief strategy officer. I’m so excited.”īassil, of course, is no stranger to confident statements, recently telling B&T that she expects “very few agencies” in Australia to produce work at Clems’ level this year. Besides being one of the smartest people I’ve met, he’s funny and kind. The experience is the brand and the fact he is so expert in both realms is exactly what we’ve needed in this leadership role. The fact he’s bringing all this experience to Clemenger is a game-changer for us. He’s worked everywhere I’ve ever wanted to work, R/GA London, Sid Lee Amsterdam. “Simon really is one of the best in the business if not THE best. ![]() Wassef’s wealth of experience includes more than 20 years working in Europe, the US and Australia: three years at R/GA in London, three years at SID LEE in Amsterdam, plus stints at Droga5, AMV BBDO, AKQA and Host Sydney.Ĭlemenger BBDO CEO, Dani Bassil (left in lead image), said she is thrilled to have Wassef on board. Prior to that, he was chief strategy officer at TBWA\Chiat\Day in Los Angeles. Prior to his new gig, Wassef spent more than two and a half years as national chief strategy officer at whiteGREY. Wassef has come full circle, having first worked at Clemenger 21 years ago as a junior account planner. Wassef will lead strategy and customer experience across the Clemenger business and his remit will include growth, new business, elevation of talent and new practices. Simon Wassef (right) has rejoined Clemenger BBDO as chief strategy and experience officer to expand the agency’s existing CX capabilities.
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